Readers will soon have a chance to pick up the stocking stuffer that everyone wants to see at possibly a fraction of the cost.
Destin Log readers soon will have a chance to buy nearly $150,000 worth of gift certificates from more than 100 local businesses.
The Sun and its sister newspapers in the area with Halifax Media Group will launch their second annual online Emerald Coast Holiday Bid and Buy auction on Dec. 1. It’s billed as the largest gift certificate auction on the Emerald Coast.
“There are hundreds of perfect gifts at great prices for everyone,” said Donna Talla, advertising director for the Northwest Florida Daily News. “This is our second annual online auction that is a win-win for the participating local retailers.
“It is a chance for our local business to take part in a unique community event that happens just once a year,” she added. “We have gained new advertisers and have deepened relationships with our current advertisers.”
People can view the selections online now by going to websites for The Walton Sun (waltonsun.com), The Destin Log (thedestinlog.com), Northwest Florida Daily News, the Crestview News Bulletin, and Santa Rosa Press Gazette.
Local businesses have pledged a combined $140,467 in gift certificates for the auction, which will launch online at auction.waltonsun.com at 8 a.m. Dec. 1. Bidding will end Dec. 8 at 8 p.m.
The minimum bid for each gift certificate will start at 50 percent of its actual value.
Talla said the program is designed to promote local businesses while minimizing the cost to them.
“I believe it builds excitement in our community and look forward to continuing to grow this event year after year,” Talla said.