"Duck Dynasty" is in the news again, but this time linked to one of South Walton's own.
The A&E show's Missy Robertson has linked up with Stephanie Carter and her Santa Rosa Beach-based Southern Fashion House to debut a line of clothing carrying Missy's name.
The Robertson clan lives in Louisiana and Missy shops at a store in Monroe that carries Carter's Judith March line.
The store called Carter last year and told her that Missy loves the Judith March line and she buys it from them. The store owner also told Carter that Missy wanted to start her own clothing line. The store owner asked if she was interested.
"I said, 'Of course!'" recalls Carter.
Carter took 30 samples to Monroe, met Missy, and she loved 95 percent of it.
Carter found that Missy was looking to fill a void in women's clothing offerings. She wanted clothes for women in their late 30s, 40s, and 50s, instead of the younger set. She wanted to appeal to women who still feel young and are young at heart; something cute, but something they would not be embarrassed to wear to pick up their child at school; something with a longer hemline that is trendy and classy at the same time.
"When we met, she connected with me, and I with her ... we're both from the South," said Carter. "So, I said, 'Ok, let's do it'."
Carter said she had received requests from fans for longer hemlines before, but she never got around to it.
"My dresses were selling, and if it's not broken, don't fix it," she said. "But Missy inspired me."
Watch a video introduction of the clothing line
Incidentally, Carter does watch "Duck Dynasty" because her 6.5-year-old son loves the show.
"He thinks it's so cool," she said. "When I began Judith March in 2009, I never dreamed something like this would happen. But I have been so busy that I don't have time to think about it. In the mornings I am in mommy mode, then work, then back to mommy mode when he comes home from school. By the time he falls asleep, I am too tired to think about it. I just walk through the doors God opens for me.
“I have no idea where it will lead,” she continues, “but I hope it will make women happier. As women get older, they still feel young and don't want to look like they shopped out of their mother's closet."
Carter will meet up with Robertson again in Atlanta at market on Jan. 30 where they will debut 55 pieces of the line Missy Robertson by Southern Fashion House, including dresses, sportswear, coverups, and mix-and-match tops that are versatile and affordable. They will begin shipping the line to boutiques across the country in March. Retail prices will range from $54-$120 with the average price staying within the $78-$88 range.
Visit the website at www.shopmissyrobertson.com.
Corporate and sales inquiries should be directed to Christy Carlisle Smith, CEO of Southern Fashion House at 850-267-0293 or visit www.southernfashionhouse.com