Frank and Julie Kovach are the familiar faces behind Furniture South, a unique retail concept that will celebrate its grand opening today.



“It’s been about two months of renovation to get the store ready, but we’re ready to open our doors,” Frank said.



Located in The Landing Shopping Center in Santa Rosa Beach, Furniture South sells an eclectic collection of thoughtfully priced and custom made, handcrafted pieces for every taste.



And the Kovach’s are no strangers to the local furniture market, as they owned Resort Interiors for more than a dozen years before a tough economy forced them to close their doors in 2009. They considered reopening in 2010, but the uncertainty of the BP oil spill derailed their plans.



While freelance work kept them busy for a while, Frank said they had the itch to get back to work and a recovering market was just the boost they needed.



“We saw this center and thought it was the perfect place,” he said, noting that the once sparsely populated center has only one vacancy. “We’ve seen a lot of consignment stores come into the area, but not a lot of new furniture stores, so we wanted to bring some new pieces into the market.”



As half of the Furniture South team, Julie, a licensed interior designer, brings more than 20 years of design experience to the table and will be showcasing some of her signature creations throughout the roughly 5,000-square foot showroom.



With everything from sofas and end tables to bed sets, chandeliers and accessory pieces, Frank likes to say they carry a “little bit of everything.”



“Most of our pieces are either custom made or ordered just for us through our Furniture South brand,” he said. “It’s really nice merchandise, and we have anything someone might need for their condo or home.”



Furniture South is located at 4552 U.S. Hwy. 98 W and can be reached at 850-267-1411. The store will be open (winter hours) Monday through Friday from 10 a.m. to 6 p.m., then on Sunday from 12 p.m. to 6 p.m.



As part of the Furniture South grand opening, Frank said the entire store would be marked down 30-50 percent. All products in the showroom qualify for same-day delivery. Furniture South expects to employ five to six employees in the store.



With a growing vacation market and an influx of affordable homes and low interest rates, the Kovach’s say they are excited to be back in business and offering clients something a bit different than the norm.



“We’re going to sell all we can sell until we’re sold out,” Frank said with a chuckle. “Then we’ll restock and do it again. It’s going to be exciting.”