Just in time for Christmas, South Walton’s first-ever property trading game will be for sale at shops up and down Scenic 30A.

Stores from Dune Allen to Rosemary Beach will carry 30A-opoly starting Dec. 19 and they are now taking pre-orders for the game, which is a fundraiser for The Tree House Episcopal Montessori School.

Much of 30A is represented on the board, so locals and visitors can play to “own” a part of their favorite spot, “eat” at a favorite restaurant, and “shop” at a beloved boutique.

One of the sponsors who immediately stepped up was Stinky’s Fish Camp owner Jim Richard, who said it was a no-brainer to get on board as both a buyable property space and a retailer of 30A-opoly, which will be for sale in the restaurant’s Bait Shop.

“Stinky’s does its best to support our local community,” said Richard. “Of course the fun side of it is we actually get to have a cool game board that goes along with the project.”

The much-anticipated game came about as a grassroots effort by the Tree House parents, who were looking for a unique way to raise money for the school.

With the outpouring of support from community members and businesses, mothers Genevieve Torrey, Michelle Uhlfelder, Candace Price and Gigi Brantley were able to fill the board with sponsors in less than 24 hours. 

“I’ve never seen a more impressive group of parents who rallied around an idea and made it happen in record time,” said Stacy Pritchett, owner of Seaside’s Mercantile and Duckie’s, both of which will carry the game. She said that just more than a month after signing on to be a sponsor, “It’s going to be on our shelf.”

Pritchett added the shop has already had dozens of pre-orders for the game by those who want to be among the first to gift it and play it.

Amavida owner Dan Bailey was ready to play when Uhlfelder proposed the idea at her favorite coffee shop.

“We pretty much always are” willing to support local charity efforts, said Casey Tindell who does PR and marketing for the Seaside and Rosemary coffee shops. The board will be for sale at both locations and Amavida will occupy the board’s “Rainy Day” spot.

“I am really excited about it,” said Ann Hartley, owner of Seagrove Village Market, which will also carry the game.

“It is an awesome opportunity for our area, as well as a fundraiser for the school,” she said.

“That’s so 30A,” said Maureen Paine, director of The Tree House. “Everyone helping everyone.”

The funds raised from sales of the game will go to furthering the mission of the Montessori school, which educates children 2 to 6 years old by imbuing them with a love of learning.

“You meet a child where they are, and a natural desire for learning takes place,” said Paine.

The fundraiser proceeds plan to be used for more teacher education, greater program enrichments and provide more scholarships for needy families in the community.

From the interest thus far, the game is already a winner.

“People come to 30A to relax and enjoy the atmosphere,” said Tindell. “The board game allows them to take that back with them.”

“People love taking home a part of the beach,” Hartley agreed.

The games are $36 and will be available this coming week at retailers from Dune Allen Beach to Rosemary Beach. Many retailers are also accepting online pre-orders. If you’re feeling lucky, many retailers are offering sweepstake giveaways online. Seaside’s Facebook page gave a free board to its 20,000th fan.

For more information, visit www.30a-opoly.com or “Like” 30A-opoly on Facebook.  



Amavida Coffee — Rosemary Beach and Seaside

Central Square Records — Seaside

Duckies Shop of Fun — Seaside

Fitz & Emme — Rosemary Beach

Gigi's Fabulous Kids' Fashions & Toys — Rosemary Beach

Grayt Coffee House — Grayton Beach

Jacqueline Ward Images — Santa Rosa Beach

Little Red — WaterColor

Mercantile — Seaside

Modica Market — Seaside

Ophelia Swimwear Boutique — Shops of Grayton and Seacrest Beach

Pish Posh Patchouli's — Rosemary Beach

The Red Bar — Grayton Beach

Retail Therapy — Santa Rosa Beach

Rosemary Beach Trading Company — Rosemary Beach

Santa Rosa Pharmacy — Gulf Place

Seacrest Sundries — Seacrest Beach

Sheffield Antiques — Santa Rosa  Beach

Stinky's Fish Camp — Dune Allen

Sundog Books — Seaside

The Village Market — Seagrove

Yellowfin Ocean Sports — Grayton Beach, Seagrove and WaterColor 



30A Coastal Cruisers

30A Genie

30A Realty, Inc.



Amavida Coffee

Amundsen Images

Arkon Group

Balance Health Studio

The Beach Group

Beach Properties of Florida

Borago Restaurant


Braulio Casas Architects, P.A.

Bud & Alley's

Café Thirty-A

Central Square Records

Chin Up Fitness

Christ the King Episcopal Church

Coastal Accounting

Compass Rose Academy

Cottages Near the Sea

Daniel W. Uhlfelder, P.A.


Dragonfly Design & Detail

Duckies Shop of Fun


Fitz & Emme

Geoff Chick & Associates

Gigi's Fabulous Kids' Fashions & Toys

Grayton Beer Company

Gulfside Trail Rides

House of Blueprints

Jacqueline Ward Images

La Vie Est Belle

Little Red


Ohana Institute

Onano Neighborhood Café

Ophelia Swimwear Boutique

Oversee Rentals

Pish Posh Patchouli's

Pizza by the Sea

Premier Beach Retreats

The Premier Property Group

Q Tile

R.W. Lowe Architecture

The Red Bar

Regal Stephens Construction LLC

Regions Bank

Restaurant Paradis

Rosemary Beach Trading Company

Sanders Beach Rentals

Santa Rosa Pharmacy

Sheffield Antiques

South Walton Montessori Academy

Stinky's Fish Camp

The Studio

Sunburst Beach Vacations

Sundog Books

Sunshine Shuttle and Limousine

TamTam Stitches


The Tree House Episcopal Montessori School

Tommy Crow Studios

Tru Scapes Landscaping & Irrigation

Urban Grace Interiors

V Seagrove

Seagrove Village MarketCafé


Yellowfin Ocean Sports

Yolo Board Adventures