ARBOR WEALTH: Kolkata cell phones, Delhi autos, and economic demographics

Published: Thursday, January 16, 2014 at 05:16 PM.

When purchasing securities, American investors should consider their time horizon, their long range financial goals and their risk tolerance, among other things. But they should also consider whether the companies they invest in are participants in the global marketplace. American manufacturers no longer enjoy the luxury of marketing only to U.S. consumers, where aging demographics mean that many are downsizing and shedding possessions. 

Car companies must have marketing strategies that put drivers behind the wheel in Delhi and cell phone manufacturers must create a buzz in Kolkata surrounding the new apps on their devices. A telecommunications company that markets only to middle America , or a company that makes and distributes computers, but not in global markets, is missing out on the vast majority of the world’s potential consumers. Look for those companies which recognize the vast purchasing power that is becoming more and more dictated by demographics.

Margaret R. McDowell, ChFC, AIF, a syndicated economic columnist, chartered financial consultant and accredited investment fiduciary, is the founder of Arbor Wealth Management, LLC, (850-608-6121 — www.arborwealth.net), a fee-only registered investment advisory firm located near Sandestin.

 

 

 

 



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