Upholding the brand: Seaside's Homeowner's Collection is a unique take on rental management

homeowner's collection

Homeowner's Collection is different from other rental management agencies in that it is run by homeowners instead of a third party operation. Seaside cottage guests are personally greeted by Homeowner's Collection staff on arrival. "It's very personalized," said Wise-Coble.

Special to The Sun
Published: Thursday, October 17, 2013 at 03:34 PM.

Seaside, the highly celebrated birth place of new urbanism, is ahead of the curve again with its rental management model.

The Homeowner's Collection works hand-in-hand with the town's cottage owners to professionally and uniquely manage and market rental cottages, as well as the Seaside Chapel.

It was in late 2011 that Seaside owner, Max Watson, had noticed that there needed to be a change in the beach community's rental management. Instead of third-party operators managing the town's rentals, Watson thought Seasiders who rent out their cottages should own the company that represents them. And to help carry-out that mission, he called upon Amy Wise-Coble, a local hospitality professional with 20 years experience.

"He felt this was the best way to protect the Seaside brand," Wise-Coble said of the unique management system.

The system seems to be working.

"Our cottage rental return is up 35 percent over the prior year," said Steven Rivelis, a Seaside homeowner who is a shareholder, and on the Board of Directors of Homeowner's Collection.

It's not dollar signs that motivate the Homeowner's Collection, however.

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