Upholding the brand: Seaside's Homeowner's Collection is a unique take on rental management

Published: Thursday, October 17, 2013 at 15:34 PM.

"This group is not driven by bottom-line profit," Wise-Coble said. "The number one priority is proper marketing and representation of the brand. We take pride in not treating our cottages owners or community as a commodity. We work very hard to protect the brand of Seaside, and it is prevalent in every marketing tool that we use. It is this philosophy that will ensure that the community maintains the mystique it has built in the minds of our customers over the years.”

The Homeowner's Collection has more than 30 rentals available for your Seaside stay — each one unique and beautifully designed.

What sets Homeowner's Collection apart from other rental management companies is personal attention, Wise-Coble said.

Two weeks prior to their arrival, guests receive a phone call from the concierge service — Homeowner's Collection partners with EC Concierge —  to discuss any special needs they might have. Whether you would like the fridge stocked before your arrival, a beach chair or golf cart rental or even if you need to reserve a babysitter,EC Concierge takes the planning out of your vacation, allowing you to relax and fully enjoy your stay. A week before their visit, guests receive an e-mail with details of their stay including cottage access codes.

"On the day of their arrival, we greet them at the cottage," Wise-Coble said. "We are on-call throughout their stay. It's very personalized and upholds the expectations that come with the brand."

What's great about the Homeowner's Collection business model is that it could work anywhere.

"It's a model that can certainly be duplicated in other communities," Wise-Coble said.



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