If you live on 30A, and particularly on the east end, a new breakfast option awaits you.

Grits & Grind opened earlier this month to rave reviews for its enticing menu options and value price point.

Grits & Grind is the fifth restaurant for the Spell family, and their sixth total. This is their first breakfast restaurant.

"My dad is a huge breakfast man," said Christy Spell, who is the onsite owner. "He loves a good quality breakfast."

The Spell family also owns Brookhaven in Memphis, La Crema in Rosemary Beach, George's at Alys Beach, and La Cocina in Seacrest. Grits & Grind is adjacent to La Cocina.

Menu options range from basic eggs with a choice of meat up to the more exotic Mexican-influenced dishes.

Grits & Grind's three-egg omelets are offered Colorado style, veggie, smokehouse, and, for the hearty eater, there is the hungry grizzly.

There are also eggs Benedict, pancakes, waffles and French toast.

From South of the Border, look for huevos rancheros, chorizo sausage breakfast burrito or a sombrero omelet.

And, if you feel like venturing into the realm of extraordinary, order the braised pork belly hash, the Monte Cristo, or the bagel egg in a hole.

For the kids, there are pancakes, French toast or a cheese omelet.

Morning spirits are available in the form of the Grit & Grind Bloody Mary, a Phillips Head Screwdriver, or a mimosa.

Erik Kellison is Grits & Grind's executive chef, formerly the sous chef at George's. He designed the menu, said Spell, although the family had some general ideas of what they wanted it to look like.

"We knew we wanted quality pancakes and omelets, but he did the rest," she said.

Grits & Grind is connected to La Cocina via a connecting door.

"Most of our business has been at night and we thought we could generate new traffic if we served breakfast and make use of resources all day," said Spell.

In anticipation of the new concept, the south side of the space underwent a full redesign with new décor.

General Manager Patrick Miller said Spell's father Rick knew the perfect pieces of art to go on the walls at Grit & Grind as he owns homes in Mexico.

"When Christy said we need a piece of artwork here, Rick called the house in Mexico and told them to take this piece off the wall, wrap it up, and ship it here," said Miller with a chuckle. "And the recipe for the huevos rancheros came straight from their chef in Mexico."

The space will still be La Cocina at night, but from 7-11 a.m., breakfast will be served in the southern section, then switch to La Cocina at lunch.

"Down here (in South Walton), so many people eat breakfast, go to the beach, then eat dinner, but no lunch," said Spell. "It's just making best use of our space. And if we fill Grits & Grind up for breakfast, we can open the doors into La Cocina to seat more."

The restaurants are located in the Villages of South Walton complex, just west of Rosemary Beach on 30A.