Grand Boulevard at Sandestin brought home a silver MAXI Award at this year’s International Council of Shopping Centers MAXI Awards. On May 21, the awards were announced at the Las Vegas ICSC Recon Conference in front of a packed house of shopping center industry leaders.
The winning entry, Coastal Culture A Passion for Arts, Entertainment and Charity, was in the Causal Marketing category.
“This was the first time we submitted entries to the MAXI’s, so we were delighted to have two finalists and one winner, especially since there are hundreds of high-level entries,” said Stacey Brady, director of marketing and communications for Grand Boulevard at Sandestin.
The Coastal Culture program is the brand banner under which Grand Boulevard’s dozens of events take place annually. Most of the Town Center events also include a charitable component that supports local charities and non-profit groups.
Grand Boulevard submitted two entries in the Causal Marketing category and both were finalist. The second submission was for South Walton Beaches Wine & Food Festival — A World-Class Wine Festival at Grand Boulevard at Sandestin.
“To receive this kind of prestigious industry recognition is extremely gratifying,” said Brady