The week of the Fourth of July is typically one of South Walton's busiest weeks of the year and this year was no exception.
Tourism translates into a $3.2 billion economic impact for South Walton annually. That money keeps locals employed and local businesses open and saves residents money in taxes. Visitors pay the lion's share of Walton County's revenues at 60.8 percent.
The top four states' summer visitors come from Texas, Georgia, Tennessee and Alabama.
According to South Walton Tourist Development Council's Director of Communications David Demarest, the average travel party visiting South Walton during the summer of 2016 spent $901 per day, and $5,407 on their trip.
During the summer of 2016, about 1.8 million people visited South Walton and the average room rate was $358.22.
The numbers for 2017 won't be in until September, but several local businesses say those numbers will be higher.
Although The TDC's numbers are not yet calculated, Sandestin's Senior Vice President and General Manager Mark Hodgdon said the first week of July at the resort was outstanding and the rest of July is expected to be just as strong.
"The resort is full," concurred Sandestin Real Estate's Kitty Whitney. "Blast Arcade was booming and the Village was packed for the July Fourth evening fireworks."
Down the road a piece, Seaside's Director of Marketing and Public Relations Lori Smith said it was a great week with high numbers.
"We estimate roughly 2,300 people were in attendance for our fireworks," she said.
Seaside Cottage Rental Agency's Sarah Hanley said her accommodations were 100 percent occupied for the week of the Fourth, as well as the homes the agency manages in WaterColor, Seagrove and Blue Mountain.
"The month of July is going to end strong," she said.
Victoria Fitzgerald, director of marketing for Seaside's Homeowners' Collection, said hers were 98 percent full.
One business owner reaping the rewards of those numbers is Seaside's Modica Market.
"Numbers are up," said Charlie Modica. "The customer count is up averaging 150 more a day than last year. It's exciting to see more first-time shoppers in the store."
St. Joe Club and Resort was also sold out at The Pearl and WaterColor Inn.
Steve Howard of Sunburst Beach Vacations said he was full the week of the Fourth and the week following.
Santa Rosa Beach Golf & Beach Club did well also.
"We are ahead of revenue numbers with hundreds of lunch and dinner covers at Vue on 30A each night," said Sarah Brazwell, membership and marketing director.
"This lovely weather played a big part in the volume of players on the course," she added. "Traditionally, July is a great month for our entire area, but this has been one of the best summers we have seen in years. It has been a spectacular week and start to July."