Shunk Gulley is something of a fisherman's lore in this area.

Legend has it among long-time fishermen in this area that there is a hard-to-find reef in the Gulf that has a sandy bottom and is the perfect fishing spot. The old timers call it Shunk Gulley.

A long time ago local fishermen used the beach access at the end of County Road 393 as a navigational point in locating this secret sweet fishing spot.

"You could see 393 from the boat," said Kirk Williams, who has lived in the area since 1996. "Shunk Gulley could be found somewhere between 393 and the horizon."

When Thomas Gallion decided to build and open a restaurant on the corner of CR 393 and County Highway 30A, he recalled the old folk lore about that spot being the navigation point for fishermen of old and decided to pay homage to those fishermen by naming his restaurant after that sweet fishing spot.

The Montgomery native has lived and worked on 30A for eight years, working in construction.

"I never intended on being in the restaurant business, but I was looking to do something other than construction. I wanted something for the community other than another condo. This public beach access is used by lots of people and I want people to feel welcome here," said Gallion.

Williams is Gallion's general manager of all the Santa Rosa Beach operations, including the liquor store that opened last month at Gulf Place and bears the same name Shunk Gulley.

"I will work out of the restaurant when it opens, but I oversee all operations," said Williams.

But until the restaurant opens, which is expected to happen by the end of October, Williams can often be found at the liquor store.

The restaurant will be an upscale oyster bar, said Williams, that is sourced locally. It will also offer crab cakes, hamburgers, salads and raw oysters for $8 a dozen, with a fresh sheet of offerings daily.

The executive chef will be Tyler McMahan.

"We're happy to have him," said Williams.

The restaurant will be open from 11 a.m. to 10 p.m. daily with a full-service bar on the main level, as well as upstairs.

The liquor store is also open seven days a week.

In stocking the liquor store Williams said they are aiming at a broad demographic by offering a unique mix of wines and liquors.

"We stock a little of something for everyone -- every-day wines and upscale -- a broad variety," he said.

Beer may be purchased by the case, and there are beach drinks, bottled water, mixes, plastic glasses, and napkins.

Shunk Gulley Liquors is open from 10 a.m. to 10 p.m.