Peter Millar, a premium American lifestyle brand, is poised to make its debut at Grand Boulevard.

The Raleigh, North Carolina-based company was founded in 2001 with a single cashmere sweater, but has expanded to offer a wide range of casual sportswear, tailored dress furnishings, and luxury and performance golf attire for men and women.

"The Peter Millar brand will be a fantastic addition to our Town Center and for our market," said Stacey Brady, director of marketing and communications at the complex. "There is a definite need for top-quality men's wear in this area and Peter Millar is a fantastic growing brand."

Originally known for its cashmere sweaters, the company now offers outerwear, footwear and accessories in a wide range for every occasion, from golf to collegiate to formalwear.

The store, located across from Emeril's in Grand Boulevard's western section, has plans to open in the spring of 2018.

Recently installed eye-catching art across the front of the building that runs floor to ceiling makes a very impressive statement.

"We wanted a 'wow' factor that was dynamite and worthy of Peter Millar," Brady said.