Tribe Kelley taking root in Grayton Beach
GRAYTON BEACH — Anyone who has been to Grayton Beach knows the laid back old-Florida village vibe is still going strong at the dead-end road of DeFuniak Street. That vibe is exactly what drew lifestyle business owners Brittney and Brian Kelley to the open Tribe Kelley Surf Post there last week.
Tribe Kelley is a clothing and lifestyle brand owned by Florida Georgia Line frontline singer Brian Kelley and his wife, Brittney. They said they want to use their brand to connect with people on a more personal level.
“We try to live our lives intentionally,” Brian said. “We found ourselves magnetizing in Grayton; it’s where we found ourselves most. It’s just got a magical thing about it, being good to the earth and the area around you, the original Grayton mindset of less is more, to be intentional about what you put into and on your body and the way you act."
Brittney said she never dreamed of owning her own clothing line, but loves using her creativity to meet others and make a difference.
“I grew up with my grandmother, and she had a flea market, and I always pretended I worked there,” she said. “I always wanted to serve people, and I loved making people feel happy and good about themselves.”
Brittney said she got her start in the fashion design world with a small online store she ran while she was in college, and that her brand really took off when she met Brian.
“I had my own Etsy account breaking down old antique jewelry,” she said. “Brian and I started dating at the end of my college career, and I started designing clothes for him. Then I started bleaching the band’s clothes. We knew we wanted to build this business and wanted to make a brand that represented our family and our tribe.”
In addition to domestically sourced and produced clothing, Tribe Kelley also offers leather goods, beach items and an all-new wellness line of skin care products.
“We want to stick to our morals and make everything in the United States,” Brittney said. “We want to make sure our clothing is made in the correct environment in the correct rules. With our wellness line, we have worked on it with a wellness doctor for almost a year to come up with a product that is a non-toxic, non-chemical formula with organic ingredients. We are super pumped about this specific line because we want to bring our customers something that we really believe in and use every day on ourselves.”
When it comes to Grayton Beach, Brian and Brittney said they now consider it home and are excited to bring their brand to the Emerald Coast.
“We call this home base,” Brittney said. “I like the slower pace of life here and I like the water. The community has really embraced us. We reached out to all the locals here and asked them to submit old photos from the area so now the Tribe Kelley Surf Post is not just a shop, but it’s also a glimpse of the past.”
“We just fell in love in Grayton Beach,” Brian said. “We’ve always felt super connected to each other in Grayton. It’s such an historical place. There are not many old-school beach towns really left, and this is one of them. We really feel the vibe down here, and so we wanted to bring our craft and our vision here.”
Tribe Kelley Surf Post is at 99 Hotz Ave. There also is a Tribe Kelley outlet in Nashville, Tennessee. For more information, visit https://tribekelleysurfpost.com/, find them on Facebook or call 850-533-4019.