A Grand cinema experience: Boulevard 10 movie theater construction reaches halfway point

Grand 10

Carmike Cinema’s Boulevard 10 has stepped it up a notch, as renderings show.

Published: Thursday, October 18, 2012 at 04:22 PM.

Announced just one year ago, construction of the new Carmike Cinema at Grand Boulevard is already halfway complete and on schedule to open in time for the arrival of spring breakers at the beach in 2013.

As Grand Boulevard spokesperson Stacey Brady proudly made this announcement this week, she was joined by John Heiser, executive vice-president of development for Howard Group, the developer of the new cinema, in announcing more developments to the project.

First and foremost is the announcement of a new name for the cinema, and a new logo to go along with it.

Originally billed as the Montecito 10, the theater is now being branded as the Boulevard 10.

"We felt that branding it as the Boulevard 10 would make it unique to its place, and that's what people would end up calling it any way," said Brady, who went on to say that any grand project of this magnitude goes through “evolutions.”

The project will rest on a 40,000-square-foot footprint at the far west corner of Grand Boulevard. That translates to 1.2 acres, said Heiser.

The theater will feature 10 cinemas in its 39,744 square feet.

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