A journey beyond a car-centric 30A: Sunshine Shuttle, Seaside team up in unprecedented partnership

sunshine shuttle
Special to The Sun
Published: Thursday, July 25, 2013 at 04:48 PM.

Have you noticed slightly fewer cars in Seaside this summer? Look closely and take note of area business Sunshine Shuttle & Limousine’s partnership with the New Urbanism community. The two parties came together to develop a transportation system for Seaside ’s retail and hospitality employees from a designated parking area across the street from Shops of Grayton on County Road 283.

The collaboration began May 24 and will run through Labor Day weekend. The hours of operation are 7 a.m. to midnight, seven days a week.

“Since May, we’ve been averaging between 75 to 100 employees per day,” said Mike Wells, COO of Sunshine. “And going forward, we welcome the opportunity to work with businesses all along Scenic Route 30A in an effort to alleviate vehicular traffic, and encourage opportunities to support green initiatives.”

The timing for this community co-op comes at the height of the busy summer season. According to Wells, up to 100 cars are taken off the road on any given day, making this not only a “green” issue, but a traffic cleansing effort impacting all visitors to South Walton County .

“We hired additional drivers specifically for this program, bringing economic growth, too,” he said.

The partnership came about through discussions between Sunshine and Seaside as to ways to reduce vehicular traffic on 30A.

“But in the long run, reducing all traffic along the route is crucial to making sure people return to the area based on their positive experiences here,” Wells said.

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