A 'one-of-a-kind' approach: Seaside Homeowner's Collection offers unique take on rental management

Homeowner's Collection

Seaside was founded by Robert and Daryl Davis in 1981 and is known for its New Urbanism movement.

Special to The Log
Published: Wednesday, April 3, 2013 at 03:47 PM.

With picturesque cottages, white picket fences and a playful personality, Seaside has long been known for its traditional small-town vibe, but a new rental management approach in the town is anything but traditional.

"It's been very positive," said Amy Wise-Coble, general manager of the Homeowner's Collection. "We are hearing that the homeowners' numbers are as good, if not better than they have ever been and guests are extremely happy — they like the feeling of being more directly connected to the owner."

The Homeowner's Collection is a rental management company that works hand-in-hand with the town's cottage owners to professionally and uniquely manage and market about 30 rental cottages, as well as the management of the Seaside Chapel.

After noticing a variety of management companies throughout the Seaside community, one homeowner, Max Watson, had an outside-of-the-box idea — Seaside owners that rent their cottages should own the company that represents them and "better connects them with their valued guests and the expectations they have for a quality Seaside experience."

More than a year of planning later, Wise-Coble told The Sun that the Homeowner's Collection was born. She said the focus of the Homeowner's Collection is to have a greater relationship between owners and guests, while still maintaining the Seaside brand that guests have come to love.

"I have to give so much credit and recognition to this first group of owners, and Max Watson, for their vision," she said. "These owners were willing to be pioneers and write a check because they believed in this concept."

Wise-Coble said this new way of doing business makes sense for homeowners because it allows them to have as much, or as little, control as they want over their rental properties.

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