A TALE OF TWO WINE FESTIVALS: The story behind the ‘divorce'

Published: Wednesday, September 19, 2012 at 15:00 PM.

“Both of those parties … collaborated in the previous years, going back 27 years,” said the TDC’s Jon Ervin. “This year, those two parties divorced.”

 

A Signature endowment

When the TDC caught on to the fact that its two-partner grantee would be split, the TDC Advisory Board called for new grant applications from the heads of both festivals.

The TDC was advised that because one of the components of the original partnership had left, it was necessary to revisit the grant. The panel reviewed each summary thoroughly and awarded points based on six criteria ranging from quality and uniqueness to commitment to the expansion of the shoulder season.

It all came down to numbers in the case of the grant money distribution to either festival.

“The scores were very good,” said Ervin. “Grand Boulevard scored slightly better.”



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