Charlie's Donuts is a destination

Published: Thursday, April 3, 2014 at 15:13 PM.

To keep down on the weeping, wailing and gnashing of teeth at sell out — and that has happened — Mingus encourages all who want donuts to call in their orders 24 hours in advance.

"I got a call once from Tupelo , Miss. from a family that was on the way down and wanted to make sure they would have donuts their first morning," Mingus said proudly.

What makes Charlie's Donuts so sought after is the way they are made, said Mingus.

"We tried every mix until we got it right," he said. "We do something different that brings up the flavor. We have small margins and no sophisticated equipment. Every donut is handmade and hand dipped, and filled individually by hand. It takes a little army of folks, but it's what makes them better. Even our cinnamon rolls and twists have cinnamon throughout and not just sprinkled on top. That's what makes it. I taste the product every day. They're the same size and same amount of chocolate and we don't measure. It's all labor intensive."

The Charlie's Donut truck is not the only thing that is old in the company. Mingus's small army uses a glazer from the late 1960s to glaze the donuts.

"We're just a little mom-and-pop establishment," says Mingus modestly.

His foray into the donut business was totally by accident, says Mingus.



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