Deja Vu to step out at South Walton Fashion Week

Published: Tuesday, October 1, 2013 at 15:01 PM.

Not one to feel secure with all her eggs in one basket, however, the designer felt she needed another outlet and a plan B in addition to her retail venture of Deja Vu.

She founded her wholesale line "Judith March" in 2009, which she now sells to 1,100 stores around the United States and ships 15,000 garments a month under that label. March is her birth month and Judith is her mother's given name.

Carter typically sells to a target market from college-aged to mid-30s, but she also has found fans in the younger junior set and among the mod moms.

"We sell to ages between 13 and 60, and over. It just depends," she said.

A popular seller, especially during football season, is her game day collection of dresses.

In the 10 short years since she founded Deja Vu, 31-year-old Carter now has 87 employees, four physical stores, and one warehouse on County Road 393 North, which serves as the company office.

Carter's childhood best friend, Christy Smith, has moved here from New York to help her friend and is now CEO for Carter's new umbrella company called Southern Fashion House. In New York , Smith worked for Kay Unger Corporation.



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