Dr. Scott Runnels Orthodontics offers Patient Rewards


Dr. Runnels and patient, Houston Thackeray, pose with the painting that Thackeray created for Runnels’ 40th birthday in February. This painting would later become the design for the new Patient Rewards program cards.

Special to The Log
Published: Thursday, November 8, 2012 at 03:22 PM.

Now here’s something to smile about.

A Destin orthodontist is introducing a new program to reward his patients with gift certificates for earning good grades, logging community service hours and more.

Dr. Scott Runnels Orthodontics introduced the Patient Rewards Hub program in early August. This program is a fun way to reward patients for doing a great job in and out of orthodontic treatment.

The hub is powered by PracticeGenius and is the industry’s first web-based marketing and communication application developed exclusively for orthodontists.

Runnels said that the main reason for introducing this program is to help with communication between patients, parents, dental partners and the dental community, and to reward patients for doing well in school and carrying out good deeds. Runnels’ goal for the program is “to strive for excellence.”

It allows patients with or without braces to earn points/rewards that can be redeemed online for great prizes.

Patients without braces can earn points in many different ways before they even start orthodontic treatment. A couple of these ways include graduating from their “Hang Ten Team” to active orthodontic treatment, or writing a story about how they lost their tooth.

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