Flower House makes its way to 30A

Published: Friday, May 17, 2013 at 09:03 AM.

April showers bring May flowers, which is exactly what the new business on Seacrest Beach aims to deliver.

Formerly known as Musgrove Florist, Flower House has taken a new name and location with owners Jake and Karen Miller.

When the husband and wife team decided to purchase the Panama City Beach-based flower business, they decided to head to a new address with more curb appeal.

"It's a more vibrant location," Jake said of the 30A placement. "Before, it was located in a rundown plaza and the walking traffic didn't exist."

When the Millers opened up shop last month, it felt like another world, Jake said.

"It's a good feeling to come to work every day," he said.

Taking on the blooming business was driven by Karen's passion for horticulture. Before moving to Florida, the Millers lived in upstate New York where Karen taught gardening, nutrition and canning in addition to helping local schools plant flower gardens. She holds a certificate in plant-based nutrition from the T. Colin Campbell Foundation at Cornell University. This summer, Karen will continue her floral education with Jake when they enroll in the South Florida School of Floral Design in Lake Worth, Fla.



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