SYLVIA IGNAS | Special to the Daily News
If it’s even possible, Madra Medina McDonald has become her own client.
The Miramar Beach publicist, who normally gets paid to promote other people’s businesses and agendas, is spending time promoting her own: the need to educate spring breakers about their impact on local beaches.
“If we see a difference, it will pay me tenfold,” McDonald said of her new campaign. “If I can drive down the road during spring break and not see a ton of trash along the scenic route, that would be absolutely beautiful.”
McDonald’s decision to make a difference was sparked after seeing some photos of spring breakers and their trash that a friend had posted on Facebook.
“Something in me just snapped,” she said. “I thought, ‘This is crazy and we have to do something about this.’ ”
She said she realizes that for many people the solution is just to discourage college students from visiting the area. She wouldn’t mind that, but is focusing on educating those who do come on the importance of keeping the beaches clean.
She plans to reach out to colleges in the Southeast as well as high school students who will visit the area in the future.