Panelists talk about the future of tourism in Walton County

Published: Wednesday, May 14, 2014 at 03:18 PM.

Walton County Tourist Development Council Executive Director Jim Bagby told a Chamber of Commerce lunch crowd last week that the future of tourism in Walton County looks brilliant.

Bed tax collections have grown 6.4 percent, resulting in millions in revenue.

The business of Walton County is tourism, he said, generating well over $1 billion, and is a $7 billion industry in Walton County , the largest industry the county has.

Bagby said the TDC seeks to grow that industry and reach out to those we want to come here.

The ones they seek to come here would have a household income of $125,000 or more and a household net worth of over $1 million.

Every year bed tax collections have gone up, this past year, almost in the double digits.

The money collected goes not only to marketing to reach these households, but also to maintain the bike paths, salaries, beaches, and beach walkovers.

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