Patchouli’s celebrates 20 years of serving South Walton — and beyond


Patchouli’s takes a team, both in-store and behind the scenes, to keep the very detailed boutique running smoothly. The family of Patchouli’s girls holds a passion for sharing their knowledge of the products they love. “Many of the Patchouli’s ladies have been with us through the years,” said Dugas. “Each one brings a special talent that adds to the unique personality of Patchouli’s.”

Special to The Sun
Published: Monday, October 15, 2012 at 09:34 PM.

Patchouli’s is proud to announce its celebration of 20 years in business on Scenic Highway 30A. On Thursday, Oct. 18, Patchouli’s will host their anniversary event with a full day of giveaways, live music, hors d’oeuvres and wine, a photobooth, and many surprises throughout the evening.

For the past 20 years, Patchouli’s has offered highly sought after products from around the corner to around the world. Patchouli’s began as a dream Linda Boswell had to open a soap shop by the beach. In 1992, Boswell moved from California to make her dream a reality, by opening Patchouli’s in the town of Seaside. Her vision quickly grew into a neighborhood favorite for bath and body decadence. Visitors and locals were enchanted by the fragrances flowing from the open doors of the boutique shop. From the beginning, customers flocked to the custom scenting bar to create their own signature scent.

While located in Gulf Place in 2006, Boswell’s lifelong friend, Lynn Dugas, stepped in to continue Boswell’s vision and take Patchouli’s to the next level. Having designed numerous homes in Rosemary Beach, Dugas knew it was exactly where Patchouli’s needed to be. Dugas went back to the drawing board to create what Patchouli’s is today. The boutique reopened in 2007 with brick walls, wood floors, antiques, and a rock crystal chandelier.

Today, a breeze is not needed to beckon shoppers into the fragrant haven. Dugas said the Patchouli’s team makes it a priority to be a cut above the rest.

“We strive to bring unusual and unique products to uplift people’s spirits and help them enjoy themselves,” said Dugas. “Our goal is to differentiate ourselves from corporate beauty stores through our selection, service, and atmosphere.”

It is common to hear of Patchouli regulars that have been creating memories and their own scents at the boutique since childhood, who now visit Patchouli’s to craft new ones with their own children. While Patchouli’s still carries many of the original favorite scents, they continue to add fresh, new choices. A Jacobean style bar now houses over 70 oils used to created customizable bath and body treats.

Despite adversity through hurricanes, oil spills, and economic instability, Patchouli’s continues to thrive on 30A thanks to their customers who have made the boutique flourish.

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