Seaside Amphitheater a work in progress

Published: Thursday, February 13, 2014 at 03:54 PM.

The power of pink

Assisting in moving the dirt for this enhancement project is a pink tractor. The pink tractor belongs to Beard Equipment Company, a John Deere equipment distributing company based in Mobile .

Through the company's Rent Pink project, which was launched on Oct. 1, 2012, Beard rents its special pink tractor to customers and businesses to raise donations, awareness, and support for the fight against cancer. All revenue from the tractor's rental goes to USA Children's Hospital and the USA Mitchell Cancer Institute. The Rent Pink project has reached its goal of $60,000 and the Beard family presented the check to USA Children’s & Women’s Hospital and Mitchell Cancer Center in Mobile on Nov. 12.

The Beard family has extended the Rent Pink program for another year and will split all rental revenue for the pink excavator between USA Children's & Women's Hospital, Sacred Heart Hospital, and Wolfson Children's Hospital this year; three facilities that represent a portion of the Beard Equipment territory in Mobile, Pensacola, and Jacksonville.

" Seaside is now part of the project," said Smith.

For more information about renting the Pink Tractor, visit or call Beard Equipment Company in Mobile at 855-GOBEARD (462-3273).


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