SELLING LUXURY: Cindy Cole does it well (PHOTOS)

cindy cole

Ranked as the No.1 seller of Gulf-front homes in Destin and 30A, Cindy Cole just listed a five bed, five-and-a-half bath, Tom Christ-designed home in Caribe.

Special to The Sun
Published: Thursday, March 28, 2013 at 05:34 PM.

As owner of Cindy Cole Fine Homes and one of the Emerald Coast ’s top Realtors, Cindy Cole is synonymous with the luxury real estate market. Since 2009, Cole has sold more Gulf front homes from Destin to Rosemary Beach than any other agent.

Specializing in the luxury waterfront niche market, Cole says she lives by the simple philosophy that "you only get better at things by doing them over and over again."

Cole continually ranks as one of the area's top real estate agents. Prior to opening her own brokerage in 2012, Cole achieved the ranking of Florida ’s No. 1 RE/MAX agent in 2011. Cole believed that the Emerald Coast lacked a specialty real estate company with a narrow focus on luxury homes and investment real estate. Cole developed Cindy Cole Fine Homes to offer clients specialized luxury marketing, financial analysis and individual attention tailored to the specific needs of the luxury buyer and seller.

"First, you have to treat people the way that they want to be treated," she told The Sun. "We are very attentive to our clients, who are typically very high net worth, very savvy and have high expectations."

 When working with potential clients, Cole says that Realtors in the luxury market are typically faced with different scenarios than those who are working with military buyers or first-time homebuyers. One of the first questions she asks a client is how they prefer to communicate, whether it's directly or through representatives.

"It's important to cater to these individuals in the same way they are accustomed to being catered to in all of their business and personal endeavors," she said. "My team is highly experienced."

“Our listing clients receive exposure online in mediums such as the Dupont Registry, Wall Street Journal and Unique Homes. We are constantly looking for innovative marketing techniques specific to luxury properties.”



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