SELLING LUXURY: Cindy Cole does it well (PHOTOS)

Published: Thursday, March 28, 2013 at 05:34 PM.

In the luxury market, there are typically three types of buyers, Cole says. The first is the "investment buyer" who will purchase a property with plans to sell it in a limited number of years for a maximum return on investment. The complete opposite is the second home buyer who will purchase a home exclusively for enjoyment, Cole said, and would more than likely retire in the home. The third type of buyer is someone who purchases a home to use for a period of time and also rents it out as a vacation rental.

One misnomer about the luxury market is that buyers have so much money they don't care about the price of a home.

"They are hugely cost sensitive," she said. "They typically want to know as much about a home as possible, such as insurance costs, costs of operation, rental histories and flood zones. We make sure that we know everything there is to know about one of our luxury listings and we also make that information readily available to potential buyers and Realtors.”

Given her reputation and experience, Cole was recently selected to sell the Tom Christ-designed home at 376 Rue Caribe, which was originally built in 1994 and recently redesigned by Christ. The five-bedroom, five-and-a-half bathroom home boasts nearly 5,000-square-feet and features direct beach access, a heated infinity pool, three fireplaces, and is on the market for just under $4 million.

As the market continues to show activity, Cole says there are plenty of signs pointing to a recovery. Inventory scarcity in the luxury market seems to be driving prices up a bit. To learn more about 376 Rue Caribe or Cindy Cole Fine Homes visit or call 850-502-6344.

“It is an excellent time to sell a home,” Cole says.


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