Serendipity Sweets by the Sea now open

Published: Monday, January 6, 2014 at 05:27 PM.

Developing the concept for Serendipity Sweets by the Sea, owner Debbie Heard took a trip down memory lane.

"My uncle used to own a frozen yogurt store in Atlanta and I was always going there," Heard said.

When Heard decided to open their own frozen yogurt shop they decided to do one better by adding pies, cakes, breakfast pastries, soda floats and even homemade fudge — a family recipe.

"People have come in and commented on how good it smells in here," Heard said. "It smells like my granny's house."

Since opening Dec. 18, Heard said locals and vacationers alike have been really receptive. She hopes Serendipity will become a place for people to visit with their families.

"I hope families come in and leave with a sweet memory of the beach," she said. "It doesn't take much to create a memory."

Serendipity is open until 9 p.m. offering desserts to compliment any meal throughout your day. The milkshakes have been a big hit so far, Heard said.

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