Shop through luxury: An eclectic experience awaits at WaterColor Merchants

Published: Thursday, February 27, 2014 at 05:29 PM.

“We value customer relationships,” Casas said. “It’s not just a grab and go store.”

“The quality of the clothing will last from one generation to the next,” Casas adds. “Kids are happy to get hand-me-downs from Little Red in WaterColor Merchants.”

WaterColor Merchants is all about that 30A Style — for the brands you love such as Lilly Pulitzer and Tommy Bahama, there’s Barefoot Princess and Island Clothiers. And when you’re in need of a dress for that special occasion, make a stop at The Fuss Boutique where stylists are on hand to help you put together the perfect outfit.

If you are looking to turn heads on the beach, Beachfolly carries luxury resort wear — sometimes referred to as “beach chic” with perfect floppy hats for celebrity-style sun lounging.

No matter if you’re a visitor or local, everyone has to have signature WaterColor merchandise. At The WaterColor Store, you can find items such as dog leashes, shirts and wine coolers sporting the classic logo.

“It’s a must,” said Amanda Liartis, manager of The WaterColor Store. “It’s where families come to get apparel for their week at the beach and souvenirs to remember the trip by.”

As every woman knows, no shopping trip is complete without a little lunch. Recently voted No. 1 30A Hotspot for Wine by readers of, Wine World at WaterColor Merchants not only carries a wide variety of wines and cheeses, but features an extensive lunch and dinner menu and has local craft beer on tap.

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