Whether you’re looking for that special party dress, a one-of-a-kind piece of art or even a fabulous new home, everything you desire about South Walton can be found at WaterColor Merchants.
Located in WaterColor on 30A, and easily accessible by car, bike or on foot, WaterColor Merchants is a collection of high quality, luxury stores offering beautiful gifts, treats and souvenirs, as well as a few surprises.
Pop in to The Blue Giraffe or Old Florida Outfitters, where you can take art classes and fishing lessons respectively, and you’ll understand that relationships here are built through interactive experiences.
At Old Florida Outfitters, nature enthusiasts can find all they need for a day on the water, and with casting lessons regularly held on the bright, green grass outside the storefront, shopping quickly becomes a hands-on, fun experience for all.
Spend time in The Blue Giraffe perusing the beach-inspired artwork that fills every inch of the space. Mother and daughter owners, Debbie Taylor and Christi Sheffield, strive to showcase art by local artists including 2014 South Walton Artist of the Year Mary Hong.
“We aim to make our store spiritual and happy,” said
Next door, at Little Red children’s boutique, owner Tara Casas fills her charming store with only the best brands and styles in children’s clothes.
“We value customer relationships,” Casas said. “It’s not just a grab and go store.”
“The quality of the clothing will last from one generation to the next,” Casas adds. “Kids are happy to get hand-me-downs from Little Red in WaterColor Merchants.”
WaterColor Merchants is all about that 30A Style — for the brands you love such as Lilly Pulitzer and Tommy Bahama, there’s Barefoot Princess and Island Clothiers. And when you’re in need of a dress for that special occasion, make a stop at The Fuss Boutique where stylists are on hand to help you put together the perfect outfit.
If you are looking to turn heads on the beach, Beachfolly carries luxury resort wear — sometimes referred to as “beach chic” with perfect floppy hats for celebrity-style sun lounging.
No matter if you’re a visitor or local, everyone has to have signature WaterColor merchandise. At The WaterColor Store, you can find items such as dog leashes, shirts and wine coolers sporting the classic logo.
“It’s a must,” said Amanda Liartis, manager of The WaterColor Store. “It’s where families come to get apparel for their week at the beach and souvenirs to remember the trip by.”
As every woman knows, no shopping trip is complete without a little lunch. Recently voted No. 1 30A Hotspot for Wine by readers of 30A.com, Wine World at WaterColor Merchants not only carries a wide variety of wines and cheeses, but features an extensive lunch and dinner menu and has local craft beer on tap.
“It’s the perfect place to dine al fresco during or after a shopping trip,” said General Manager Lise Collins.
And when a day exploring WaterColor Merchants has you convinced it’s time to take up residency, The Premier Property Group is right in the heart of the action.
“This office is one of four locations primarily focused on the South Walton market,” explained Murray Balkcom, Managing Broker.
When a Realtor is giving a potential buyer the grand tour, it’s not just the view that they’re selling.
“We’re promoting every shop, restaurant and activity WaterColor has to offer,” said Balkcom. “We don’t sell homes, we sell a lifestyle.”
And at the end of a perfect WaterColor Merchants day, wander down to YOLO Board Adventures on the shores of
“We offer paddle boards by the hour or guided group tours and lessons with an instructor,” said Tom Losee, owner of YOLO Board Adventures at the WaterColor Boathouse.
Or simply, grab a cold drink, sit on the dock and watch the sun dip over
“It’s the ideal place to experience the beauty of 30A. It’s beyond picture perfect!”