South Walton speaks out on umbrellas

Published: Thursday, April 24, 2014 at 03:09 PM.

"Yay! The three-umbrella logo was so much stronger, branding wise. The three umbrellas were much more appealing to a wider audience. They were fun, eye-catching, yet classic," she said.

  Former Walton County Citizen Services Director Ken Little said he also is all for bringing back the three umbrella logo.

"It was iconic, easily understood, unique, and 'ours.' I still have the car tags that we proudly sported for years. I sort of understand the marketing spin of rebranding after the 2010 oil spill, but I think everybody is past that now. Clearly, they are still coming, so let’s be who we are," he said.

Former Walton Chamber of Commerce Director Pam Tedesco said she loved that brand for the Beaches of South Walton and would welcome its return.

Valerie Lofton said she loves the idea of the umbrellas, but, feels one better would be to add sea turtles.

"Maybe the new logo could have a sea turtle on the umbrellas," she said. 

Blue Mountain Beach resident Richard Fowlkes said he always liked the beach umbrellas and hated to see them go away.



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