South Walton Style: Fashion Week proves Northwest Florida is a catwalk contender


New Orleans designer and SWFW winner Ashlie Ming said her collection was inspired by her upbringing in Mississippi. The line featured leathers, animal prints and neutral tones.

Jami Ray | 30A Street Style
Published: Thursday, October 17, 2013 at 12:06 PM.

New York, Milan, Paris, London — these are the cities you immediately think of when someone mentions the word "fashion." But if you look around the shops and the people in or around the 30A corridor, you might be surprised to find that South Walton has a style all its own.

Jami Ray of 30A Street Style says it's the area's rich culture that forces residents and tourists alike to step out of their vacation clothes.

"People might hang out in their bathing suits and cover ups, but events like Digital Graffiti lends itself to different attire," she said.

As a street style blogger — and let's face it, a fashion lover — Ray recognizes the distinct style of SoWal, not all of it conventional.

"You see a lot of preppy styles, oxfords and stripes," she said. "But you also see some with an edgy kind of style, a rocker vibe and laid-back beach Bohemian styles, which is fun."

While the area may lack the plethora of labels available in major metropolitan cities, Ray points out that stores have definitely taken notice to what their local customers want to wear.

"Stores like Deja Vu, Barefoot Princess/Island Clothiers Willow do a good job curating clothes that give us the feel of big cities," Ray said. 

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