SPEAKING OUT: TDC must re-establish beach brand, go after desirable demographics

Published: Saturday, April 13, 2013 at 09:11 AM.

The BCC would do well to take a deeply critical look at the 10 finalists for the TDC position. Then it should consider hiring a qualified headhunter to get a couple of prime candidates.

Do this right, BCC, and your TDC worries can be set aside for a long time. Do this wrong and your nightmare continues

 

Rick Thomason, former publisher of The Walton Sun and The Destin Log, is owner of OnPointMessage (onpointmessage.com), a Santa Rosa Beach-based professional editing and writing business. His personal blog, Third Cup of Coffee (thirdcupofcoffee.wordpress.com) is where this piece originally appeared.



1 2 3

Reader comments posted to this article may be published in our print edition. All rights reserved. This copyrighted material may not be re-published without permission. Links are encouraged.

COMMENTS
▲ Return to Top
 

Local Faves