Sun launching largest gift certificate auction on Emerald Coast

Published: Monday, November 26, 2012 at 09:20 AM.

“People love gift certificates for Christmas presents, and we worked the timing so the bidding will start on Sunday, Nov. 25, just a couple of days after Black Friday and the day before Cyber Monday,” said Steve Krammes, advertising director for the Northwest Florida Daily News, who organized similar auctions in the past.

Area businesses have pledged a combined $148,453 in gift certificates for the auction, which will launch online at 12:01 a.m. Nov. 25. Bidding will end at 8 p.m. Dec. 2. The minimum bid for each gift certificate will start at 50 percent of its actual value. People will be able to go to and click on the auction banner to register and begin bidding.

Krammes said the program is designed to promote local businesses while minimizing the cost to them.

The Sun has already started promoting the businesses participating in the auction and has published a special section on the program inside Thursday's paper.

Regardless of how much the gift certificate sells for in the auction, as long as it does sell, the newspaper will provide the business the full retail value of the gift certificate in advertising credit, while the newspaper will retain the revenue from the actual auction.

“I’ve always thought of it as a win-win-win for the retailers, the customers and our company,” Krammes said. 

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