Just in time for Christmas, South Walton’s first-ever property trading game will be for sale at shops up and down Scenic 30A.
Stores from Dune Allen to Rosemary Beach will carry 30A-opoly starting Dec. 19 and they are now taking pre-orders for the game, which is a fundraiser for The Tree House Episcopal Montessori School.
Much of 30A is represented on the board, so locals and visitors can play to “own” a part of their favorite spot, “eat” at a favorite restaurant, and “shop” at a beloved boutique.
One of the sponsors who immediately stepped up was Stinky’s Fish Camp owner Jim Richard, who said it was a no-brainer to get on board as both a buyable property space and a retailer of 30A-opoly, which will be for sale in the restaurant’s Bait Shop.
“Stinky’s does its best to support our local community,” said Richard. “Of course the fun side of it is we actually get to have a cool game board that goes along with the project.”
The much-anticipated game came about as a grassroots effort by the Tree House parents, who were looking for a unique way to raise money for the school.
With the outpouring of support from community members and businesses, mothers Genevieve Torrey, Michelle Uhlfelder, Candace Price and Gigi Brantley were able to fill the board with sponsors in less than 24 hours.
“I’ve never seen a more impressive group of parents who rallied around an idea and made it happen in record time,” said Stacy Pritchett, owner of Seaside’s Mercantile and Duckie’s, both of which will carry the game. She said that just more than a month after signing on to be a sponsor, “It’s going to be on our shelf.”
Pritchett added the shop has already had dozens of pre-orders for the game by those who want to be among the first to gift it and play it.
Amavida owner Dan Bailey was ready to play when Uhlfelder proposed the idea at her favorite coffee shop.
“We pretty much always are” willing to support local charity efforts, said Casey Tindell who does PR and marketing for the Seaside and Rosemary coffee shops. The board will be for sale at both locations and Amavida will occupy the board’s “Rainy Day” spot.
“I am really excited about it,” said Ann Hartley, owner of Seagrove Village Market, which will also carry the game.
“It is an awesome opportunity for our area, as well as a fundraiser for the school,” she said.
“That’s so 30A,” said Maureen Paine, director of The Tree House. “Everyone helping everyone.”
The funds raised from sales of the game will go to furthering the mission of the Montessori school, which educates children 2 to 6 years old by imbuing them with a love of learning.
“You meet a child where they are, and a natural desire for learning takes place,” said Paine.
The fundraiser proceeds plan to be used for more teacher education, greater program enrichments and provide more scholarships for needy families in the community.
From the interest thus far, the game is already a winner.
“People come to 30A to relax and enjoy the atmosphere,” said Tindell. “The board game allows them to take that back with them.”
“People love taking home a part of the beach,” Hartley agreed.
The games are $36 and will be available this coming week at retailers from Dune Allen Beach to Rosemary Beach. Many retailers are also accepting online pre-orders. If you’re feeling lucky, many retailers are offering sweepstake giveaways online. Seaside’s Facebook page gave a free board to its 20,000th fan.
For more information, visit www.30a-opoly.com or “Like” 30A-opoly on Facebook.
Amavida Coffee — Rosemary Beach and Seaside
Central Square Records — Seaside
Duckies Shop of Fun — Seaside
Fitz & Emme — Rosemary Beach
Gigi's Fabulous Kids' Fashions & Toys — Rosemary Beach
Grayt Coffee House — Grayton Beach
Jacqueline Ward Images — Santa Rosa Beach
Little Red — WaterColor
Mercantile — Seaside
Modica Market — Seaside
Ophelia Swimwear Boutique — Shops of Grayton and Seacrest Beach
Pish Posh Patchouli's — Rosemary Beach
The Red Bar — Grayton Beach
Retail Therapy — Santa Rosa Beach
Rosemary Beach Trading Company — Rosemary Beach
Santa Rosa Pharmacy — Gulf Place
Seacrest Sundries — Seacrest Beach
Sheffield Antiques — Santa Rosa Beach
Stinky's Fish Camp — Dune Allen
Sundog Books — Seaside
The Village Market — Seagrove
Yellowfin Ocean Sports — Grayton Beach, Seagrove and WaterColor
30A Coastal Cruisers
30A Realty, Inc.
Balance Health Studio
The Beach Group
Beach Properties of Florida
Braulio Casas Architects, P.A.
Bud & Alley's
Central Square Records
Chin Up Fitness
Christ the King Episcopal Church
Compass Rose Academy
Cottages Near the Sea
Daniel W. Uhlfelder, P.A.
Dragonfly Design & Detail
Duckies Shop of Fun
Fitz & Emme
Geoff Chick & Associates
Gigi's Fabulous Kids' Fashions & Toys
Grayton Beer Company
Gulfside Trail Rides
House of Blueprints
Jacqueline Ward Images
La Vie Est Belle
Onano Neighborhood Café
Ophelia Swimwear Boutique
Pish Posh Patchouli's
Pizza by the Sea
Premier Beach Retreats
The Premier Property Group
R.W. Lowe Architecture
The Red Bar
Regal Stephens Construction LLC
Rosemary Beach Trading Company
Sanders Beach Rentals
Santa Rosa Pharmacy
South Walton Montessori Academy
Stinky's Fish Camp
Sunburst Beach Vacations
Sunshine Shuttle and Limousine
The Tree House Episcopal Montessori School
Tommy Crow Studios
Tru Scapes Landscaping & Irrigation
Urban Grace Interiors
Seagrove Village MarketCafé
Yellowfin Ocean Sports
Yolo Board Adventures