TDC looks at parking, branding, marketing

Jim Bagby
Special to The Log
Published: Friday, April 11, 2014 at 11:45 AM.

The Walton County Tourist Development Council held a strategic planning meeting April 1 and heard the public's thoughts on what improvements might need to be made.

The open meeting came after surveys were sent out in the area.

The survey looked at six different areas.

The six areas explored were branding, marketing of our area, visitor experience, beach renourishment and maintenance, capitol improvements, and organization.

More than 1,200 people responded and most were local, full-time residents, said TDC Executive Director Jim Bagby.

"This was the most responses we have ever received," he said.

From the survey, the three biggest issues that emerged were parking, communicating everything that makes us special (beyond the beach messaging), and the need to increase beach trash collection.

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