TDC looks at parking, branding, marketing

Published: Friday, April 11, 2014 at 11:45 AM.

The parking situation in South Walton has been studied and results are being drafted and will be presented at a public meeting April 23 at 5:30 p.m. at Le Ciel at Sandestin.

Bagby wasn't ready to release full details of the study's results, but he did say the area needs to identify parking places we already have, and pave right of ways that people are already using for parking.

The second thing that surfaced most was locals would like to see better communication about everything that makes this area special. While that does include our sugar white sand and beautiful beaches, locals would like to see a step up in promoting beyond the beach messaging of ecotourism.

Responders want the Beaches of South Walton promoted in the proven markets of the Southeast, as well as emerging national markets, which Bagby said is already being done. Considered their core markets are  Atlanta Houston , Dallas/Fort Worth,  Mobile and the Gulf Coast , Nashville Montgomery Jackson Birmingham New Orleans , and  Memphis .

However,  Houston Dallas , and  Nashville are still new to being considered part of our core markets, so they are also listed on the "emerging" list the TDC pitches to, along with  Chicago St. Louis , Baltimore/D.C., and even  New York .

Under branding, Bagby said he sees a need for better destination identification with an easily identifiable and readable logo. The well-liked three red and white beach umbrellas that were the Beaches of South Walton's logo for many years but done away with during the previous administration, are being brought back.

Bagby said there was a call to focus more on digital advertising and using social media sites, and to encourage partner links.

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