Walton Chamber celebrates women

Women business leaders

Pat Blackshear, Sharon Triplett, and Nina Jeffords speak about leadership.

Published: Thursday, March 14, 2013 at 05:11 PM.

March is recognized nationwide as Women's History Month, and the Walton County Chamber of Commerce did its part this week in saluting area women who make a difference in the community.

Wednesday morning, the Chamber hosted a Women in Business Symposium at the Hilton Sandestin with a variety of speakers who encouraged others in their journey.

A panel moderated by Myra Williams and comprised of Nicole Scott, owner of Scott Social PR; Lori Smith, marketing and public relations director at Seaside; Susan Benton, owner of 30A Eats; and Cynthia Kennedy, representing 30A.com, came to the table first to speak on the current trends in social media and marketing, and shared some of their insights gleaned through personal experience.

Benton opened by speaking of the importance of branding.

"Consider your strengths, think about the audience you want to reach, and deliver well to that audience," she said. "Create a legacy."

Scott said to consider what you want to portray about your business when choosing colors, whether cool or warm, develop a logo, and keep it the same.

"Your brand is your promise to your customers," she said, advising those gathered to keep it simple and be consistent. "You can't be disoriented. Being consistent helps maintain your edge. It helps you say who you are in simple, concise terms."

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