Walton Chamber celebrates women

Published: Thursday, March 14, 2013 at 05:11 PM.

Kennedy added, "Make sure you know who you are. A brand or logo is an extension of you."

Smith said when interacting through social media, "It's not what you know, but how you share it."

Smith also highlighted some of the pitfalls of social media.

 "Not doing your research on your target customer, and putting out too much info on sites such as Facebook so that it becomes like spam instead of valuable information,” she said. “When you do that, trust goes down."

Scott agreed that it's important to be relevant.

In getting their message out, tools of the trade are Facebook, Twitter, Linkedin, Instagram, and blogging.

Benton also works with other bloggers like herself. 

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