WaterColor -- a newbie on the A

Published: Thursday, July 17, 2014 at 03:46 PM.

The year was 1998 and 17 years had passed since the founding of Seaside .

The former unremarkable County Road 30A was getting noticed, not only by the rest of the world, but also by the mighty St. Joe Company.

At that time, St. Joe was the largest land owner in the state of Florida , and in Walton County .

However, it had taken the building of the walkable New Urbanist town of Seaside to show the giant St. Joe Co. what could be done with a little property situated on a lonely county road along the beach.

Jim Rester was working for Sandestin when he accepted the position with St. Joe as vice president of its Northwest region. He would work under Peter Rummell, a former president at Walt Disney who was behind its Celebration community. Rester and Rummell had worked together at Amelia Island in the 1960s.

Rester was to oversee development of St. Joe properties in Gulf, Bay, and Walton counties. The hottest of those was the WaterColor development in Walton County on County Road 30A.

WaterColor was still in the planning stages when Rester came onboard, and had not yet been launched, or even named.

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