Wine World scores its own label with Three Wise Men

3 wise men

Two of the Three Wise Men, Chan Cox and Michel Thibault, unveil their wine label. Thibault has 45 years in the wine business, as does Cox. An enlarged picture of the label hangs in the Destin store.

Deborah Wheeler | The Sun
Published: Tuesday, November 20, 2012 at 05:35 PM.

The Three Wise Men have come calling at all Wine World locations, and it's not even Christmas yet.

The Three Wise Men is the label for the store's own wine, which recently made its debut.

The label bears the likeness of the stores' partner owners, Chan Cox and Robert Montgomery, and sales director and vice-president Michel Thibault.

Thibault said the store is always seeking new wine from producers specializing in high quality.

In their search, the three men visit properties all over the world, including South Africa, Argentina, and France, tasting a hundred or even a thousand wines.

While in France last year, the trio sampled around 800 wines.

"It was painstaking but necessary to find the ones we think are best and that our customers will like," said Thibault.

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