YOLO rides retail success with new flagship store

Published: Thursday, July 25, 2013 at 04:36 PM.

“With its all generations appeal, we truly believe SUP is the new bicycle — and offering a complete lifestyle store with its base in SUP has been a longtime vision for us. Just like the adventure we feel whenever we get out on the water for a paddle, we can’t wait to see what will happen next with this sport,” adds Archer.


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