LETTER: How to survive spring break and roll up the welcome mat

Published: Friday, April 26, 2013 at 12:31 PM.

Common sense measures like these should get the attention of spring break celebrants, and help them conclude that PCB would be a lot more fun.

The recent Sun column by Rick Thomason about going after tourists with more attractive demographics was right on the money. It should be required reading for our new TDC director. It should be taped to his office door.

The TDC's current "all-comers" marketing plan is wrong headed. If you market to a schlocky crowd, including spring breakers, what you get are overcrowded roads, trashy beaches and rowdiness. Do we really want to be known as PCB west?

A major rental agency office in Miramar Beach had "Welcome Spring Breakers" on its large sign fronting 98. Is that what we want in South Walton?

 

Roger Bonk

Grayton Beach



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