SPEAKING OUT: TDC must re-establish beach brand, go after desirable demographics

Published: Saturday, April 13, 2013 at 09:50 AM.

The BCC would do well to take a deeply critical look at the 10 finalists for the TDC position. Then it should consider hiring a qualified headhunter to get a couple of prime candidates.

Do this right, BCC, and your TDC worries can be set aside for a long time. Do this wrong and your nightmare continues


Rick Thomason, former publisher of The Walton Sun and The Destin Log, is owner of OnPointMessage (onpointmessage.com), a Santa Rosa Beach-based professional editing and writing business. His personal blog, Third Cup of Coffee (thirdcupofcoffee.wordpress.com) is where this piece originally appeared.

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