A CUP is all you need: Healthy dining reinvented


CUP’s top-seller, the Tune UP with sesame crusted tuna, cabbage, pineapple, quinoa, edamame and seaweed salad with ginger wasabi glaze.

Special to The Sun
Published: Tuesday, July 1, 2014 at 04:26 PM.

When you walk into CUP, a new restaurant in Redfish Village on 30A, forget everything you know about fast food dining — because Paulette DeGraw is reinventing the whole process.

“We wanted to offer a healthy alternative for eating on the go, said DeGraw, founder and owner of CUP. “We provide a quick and easy meal for health-conscience people without sacrificing taste. Our CUPs are hand-made with fresh ingredients, high in protein and low in calories. And you can take them anywhere.”

CUP, Food You Pick Up, is a new approach to eating “quick, healthy and delicious” meals. Each CUP contains 20 ounces of fresh and healthy ingredients, completed with its own “CUPlement,” a complimentary condiment side. The food layering technique keeps the food from breaking down, keeping it fresh for up to 7 days after purchase. 

Choices range from the burger-inspired Bottoms UP with pasta and cheese, seasoned steak, grape tomatoes, pickles and potato sticks with a savory sauce; to the beach-inspired Surfs UP with shrimp, cabbage, cilantro, lime, peppadew, sunflower seeds, quinoa with mango salsa.

“I love creating new meals and mixing flavors,” DeGraw said. “You’ll be pleasantly surprised by how flavorful our CUPs are. And it’s a full meal — it fills the entire plate.”

And CUP isn’t just good for you, it’s good for the environment and the community. CUP packaging is over 90-percent green, annually renewable, and made from plants instead of petroleum. The company also implemented a fundraising program, Compassion CUP, donating a portion of their profits to support local non-profits that are making a difference in the community.

“We want CUP to grow in communities across the country,” DeGraw said. “And Compassion CUP will grow right along with it. It’s a non-negotiable element of our business. It’s part of our motto — Eat it UP. Live it UP. Give it UP.”

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