Silver Sands Premium Outlets is a big draw in Miramar Beach

Silver Sands

Silver Sands Premium Outlets in Miramar Beach

Published: Thursday, May 22, 2014 at 05:33 PM.

Every year, when families in other states plan where they want to spend their vacations, they tend to take into consideration what an area has to offer besides the beach. After all, all their time can't be spent on the sand and in the water.

Other considerations might include favorite restaurants, boating, fishing, cinemas, and, shopping.

Twenty-two years ago developer Keith Howard built the first phase of Silver Sands Outlets Factory Stores with 20 stores on a strip of land on the north side of U.S. Highway 98W in Miramar Beach, a position between Destin and Santa Rosa Beach, and easily accessible.

In those early years, the Howard Group team worked to get leasing and nationally known tenants to recognize them, as well as locals.

"We were the first destination of this kind in northwest Florida, and the first section was the forerunner of everything you see today. We were the forerunner of bringing designer stores here," said Myra Williams, who joined the Howard Group in 1995.

These days, recognition is not difficult.

The first anchor store outlet was Nautica, which is still a part of what is now known as the Premier Outlet Stores, and is still located in its original position in the Phase I section on the far east end.

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