Rick's Crab Trap, located on the first floor of Surfside Resort next to Seascape, is a place visitors, locals, and part-time residents can go out to eat and feel right at home.
"It's a family restaurant," said owner/manager Nikki Wilson. "And it's family owned and operated. We want our customers to feel like they are part of our family and sitting in their own dining room when they come here."
The strategy appears to be working as Wilson sees some people and/or families come back one, two, or three times a week. And with the average price of a meal available for $15, the Wilsons are keeping it affordable and helping their customers be able to return.
"We try to keep our prices lower and buy from local merchants," she said.
Wilson said their steamed platters run a little higher, and they are the only restaurant in the area offering all-you-can-eat crab legs, which go for $42.
In addition to crab legs, a variety of other seafood, steaks, and pasta dishes are offered, and every Thursday is prime-rib night.
Lunch is served outdoors from a special lunch menu, available daily from 11 a.m. to 4:30 p.m.
A full-service bar is offered indoors and out, as well as a pool bar.
Dinner is served inside beginning at 5 p.m. Happy hour is from 4:30-6:30 p.m. with select two-for-one drinks, pitcher of beer specials, and $1 off all other drinks.
Karaoke is every Saturday night, which Wilson said has really taken off.
"We have developed a following, especially during the winter among the Snowbirds," said Wilson.
There is also a kids' menu available for an average price of $7, which includes a drink.
The Wilsons bought the business and opened in February 2011 and she said it is expanding and growing.
"We are seeing a lot more families. There's not so much a party atmosphere as it once was," she said. "I see a lot of family reunions."
Rick's Crab Trap is open seven days a week year around on the first floor of Surfside Resort, and offering a fabulous view of the Gulf. For more information call 269-1252.