Advertise

Display Rates

The Sun is a six column (10.5” x 20”) format.

Example: 1.65” wide x 1” deep = 1 column inch.

Open rate: $10.36 per inch

Annual Bulk Contracts

200-499 inches: $9.75

500-999 inches: $9.14

1000-2999 inches: $8.52

3000-4999 inches: $7.85

Business Builder Ads

{Minimum Ad Size - 10 inches}

6 week contract: $9.75

13 week contract: $9.14

26 week contract: $8.52

52 week contract: $7.85

Color Rate $300 for more than 30 inches

Color by the inch available for 10-30 inch ads at $4 per column inch.

Political Rates

Open, annual bulk, or monthly earned rates apply. Political ads must meet all state and federal regulations. All ads will be approved by the publisher before publication. All ads require prepayment with copy.

Church Signature Page

$15 per week for a 1x2. Larger sizes available. Call for details at (850) 267-4555

Charitable

$7.85 per column inch. This rate applies to churches and charitable organizations.

Panama City News Herald

ROP: $15.04 per column inch Monday through Saturday. $16.63 per column inch Sunday.

Classified display: $11.12 per column inch Monday through Saturday. $12.36 per column inch Sunday.

Classified Display Advertising Rates

$7.69 per inch

Line Ads

The Sun uses a nine column classified format.

Example: 1.1” wide x 1” deep = 1 column inch.

Pre-Print Insertion Rates (Cost per Thousand)

Standard [or] 4 page Tabloid: $50

4-6 Standard [or] 8-12 page Tabloid: $55

8-10 Standard [or] 16-20 page Tabloid: $60

12-14 Standard [or] 24-28 page Tabloid: $65

16-18 Standard [or] 32-36 page Tabloid: $70

Rates for larger pre-prints available upon request.

Inserts for The Sun cannot exceed 12”x 9.5”

Insert Reservations

Reservations should be made 10 days prior to insertion and be delivered 7 days prior. Delivery hours are from 1 to 5 pm Monday through Friday. Shipped on skids or in boxes to:

The Walton Sun c/o

Panama City, FL 32402

Circulation

Total Circulation............12,000

- Home Delivered FREE to permanently occupied single family households In South Walton and Destin between the Destin Bridge and Inlet Beach south of the Bay.

- PLUS more than 150 Rack, Condo and Resort Locations

The Walton Sun

Publisher...........................................................................Rick Thomason

Advertising Director ........................................................Billy Kirk

Managing Editor ..............................................................Gwen Break

Business Manager ............................................................Joan Kirkland

TERMS AND BILLING

All advertising is accepted on a cash with copy basis unless a credit account has been established with the Publisher. Where credit has been extended, invoices are payable on the 15th of the month following publication. Accounts not paid after 30 days will bear interest at the rate of 1.5 percent per month. Claims for error adjustment must be made in writing within seven days of error date. Notice of errors must be given in time for correction before additional insertions are made. Advertising is subject to the general policies stated in Policies and Conditions as well as Copy and Contract Regulations.

POLICIES AND CONDITIONS

The Publisher reserves the right to revise advertising rates upon 30 days notice; all contracts are accepted subject to this policy. The Publisher has the right to edit, alter, or refuse any advertisement. Advertising agencies placing advertisements and receiving statements for their customers are acting as agents for the customer. Customers remain responsible for payment of account balances, signing of contracts, and for all other documents when such is received by their agents. Advertising rates are non-commissionable. The Newspaper will not be responsible for more than one incorrect insertion of an ad. The sole liability and obligation of the Newspaper for any failure to publish any advertiser or distribute any advertising insert shall be to refund any amounts paid to the Newspaper for such advertisement or insert. The liability and obligation of the Newspaper for any other breach of these policies and conditions or act of omission of the Newspaper with respect to an advertisement or insert, including without limitation any mistake or error in a published advertisement or insert or untimely publication or distribution of an advertisement or insert, shall not exceed the cost of any such advertisement or insert, under the provision hereof. Advertiser shall be liable for all costs incurred by the Newspaper in collecting past due accounts, to include a reasonable attorney’s fee whether or not suit is filed. In the event the Advertiser does not use the amount of space agreed upon, the Advertiser agrees to accept and remit rate adjustment to earned contract rate.

CONTRACT AND COPY REGULATIONS

The Newspaper will not be responsible for errors in advertisements proofread but not corrected by Advertiser. Advertising simulating news can be set in news style, but must carry the words “Paid Advertisement” both on the top and bottom of the advertisement. Proofs, when submitted, will be for typographical errors only.

Mechanical Specifications

Widths for column ads in The Walton Sun

Our paper is 20” in height.

6 columns: 10.5” wide

5 columns: 8.73” wide

4 columns: 6.96” wide

3 columns: 5.19” wide

2 columns: 3.42” wide

1 column: 1.65” wide

Widths for classified ads in The Walton Sun

Classified pages are 9 columns wide and 20” in height.

9 columns: 10.5” wide

8 columns: 9.33” wide

7 columns: 8.15” wide

6 columns: 6.98” wide

5 columns: 5.8” wide

4 columns: 4.63” wide

3 column: 3.45” wide

2 columns: 2.28” wide

1 column: 1.1” wide

Images:

We use a line screen of 85 for black and white photos, the resolution of must be at least 170 dpi. Photos can be sent on disk or E-mailed to sunart@link.freedom.com. Photos must be sent 100% of size to be used. Images can always be reduced, but not enlarged.

• Full color photos and art should be scanned and saved at a final resolution of 200 dpi. Grayscale photos and art should also be scanned and saved at 200 dpi. Line art graphics should be saved at 300 dpi. Using graphics at a higher resolution will not improve the appearance of your final product but will dramatically increase the amount of disk space your files will require.

• PDF Files: We prefer documents saved in PDF format. They can be e-mailed to: sunart@link.freedom.com.

Tips for sending files:

• Be certain your page size is correct

• Do not place items outside the margins set for your page. While such items may be visible on your computer screen they will be cut off when the page is output to film.

• Do not use PICT or metafile graphics of any kind. While it is true you may be able to print these on a laser or inkjet, they will not print to film

• Specifications for CMYK color mode for PhotoShop should be as follows:

¨ Select GCR: Dot gain 25%

¨ Medium black generation for photos

¨ Maximum black for graphics requiring a solid black (i.e. cartoons, art, drawings, etc.)

¨ Set maximum black at 90%

¨ Set total ink limit to 230%

• Most art or graphics downloaded and saved from the Internet are only 72 dpi and will pixelate when printed. Please do not use them.

• Be certain that your computer has all fonts used in your publication available at the time you prepare your PDFs or postscript files. Screen fonts will appear correct on your monitor but when printed to film will default to Courier. We recommend you avoid True Type fonts whenever possible.

• After preparing postscript files, distill them with Acrobat into PDFs before sending them to The Walton Sun. This will almost assure successful film output.

• Print a laser or inkjet proof to match the final files delivered to The Walton Sun as they are to appear when printed.

• The customer is wholly responsible for any postscript and PDF file submitted to The Walton Sun and the film it produces. When producing a file, make certain all fonts and graphics are selected to be embedded in the file. Failure to do so will result in fonts or graphics missing from the film when output.

¨ PC printer driver is: AGFAAccuSet 1500-A-8_4.PPD

¨ Mac printer driver is: AGFAAccuSet 1500-A-8_4.PPD

• Before supplying your files to The Walton Sun, convert your RGB colors to CMYK. RGB images look great on your screen and many professionals prefer to work on an image in the RGB mode. Most page layout programs do not even attempt to separate RGB images and if they do the results are not consistent. Covert your images to CMYK before placing them into a page layout document.

Contact Us

The Walton Sun

P.O. Box 2363

790 N. County 393, Suite C2

Santa Rosa Beach, FL 32459-2363

Phone: (850) 267-4555

Fax: (850) 267-0929

E-mail: sunart@link.freedom.com

Web site: http://www.waltonsun.com

See Archives