An area typically known for groundbreaking architectural inspiration and the birth of New Urbanism with its towns Seaside and Alys Beach, South Walton will now dip into the fashion world with South Walton Fashion Week on Oct. 11-13 in Grand Boulevard’s Town Center.

While South Walton’s beaches usually conjure images of sunglasses, swimsuits and straw hats all the while beckoning such visiting fashionistas like Katie Holmes, India Hicks, Reese Witherspoon and Jessica Simpson, this scenic area now strives for a place on the fashion map with its inaugural fashion week full of dynamic events.

South Walton Fashion Week will call aspiring designers and models for a fashion extravaganza to benefit the Cultural Arts Alliance of Walton County while also paying homage to their local designers, as well as spotlighting over 30 upscale boutiques during the event series.

Project Runway’s Mychael Knight joins a panel of other celebrity judges including Cassie McConnell Kelley, author of style blog and wife of Lady Antebellum’s Charles Kelley and Holly Williams, musician, author of the trendsetting blog and owner of Nashville boutique H. Audrey. Heather Roop, an All My Children star, will host the weekend’s festivities. The judges will then select a winner from the SWFW finalists who will showcase their designs on the Emerging Designer Runway Saturday, Oct. 11.

Tickets are $50 in advance and $65 at the door for Friday and Saturday night with a special weekend pass available for $90 by visiting  Advance purchase is recommended as seating is limited.

Proceeds from the event benefit the Cultural Arts Alliance of Walton County, Inc., to fund their Educational Giving Program, which provides much-needed dollars to Walton County teachers for art supplies, books and other supplements in their classroom, along with need-based student art scholarships and college scholarships


South Walton Fashion Week will take place at Grand Boulevard in Sandestin


•  Pre-Party by Willow Boutique:  6-7 p.m. at Grand Boulevard in Event Tent

•  Runway Shows: 7-9 p.m. at Grand Boulevard in Event Tent

•  “Shop the Block” with Grand Boulevard Merchants:  9-11 p.m.


•  Pre-Party by Silver Sands Premier Outlets: 6-7 p.m. at Grand Boulevard in Event Tent

•  Runway Shows and Emerging Designer Competition: 7-9 p.m. at Grand Boulevard in Event Tent

•  After Party: 9-11 p.m. at Grand Boulevard in Event Tent



Trunk show extras:

South Walton Fashion Week also offers an exciting array of trunk shows and parties hosted by official fashion partners, boutiques and local designers. These trunk shows are in addition to the core events and runway shows to take place Oct. 10-13 at Grand Boulevard in Sandestin.  Admittance is complimentary to SWFW ticket holders.

Thursday, October 10:

Southern Fashion House will kick off the week with “Boots and Bubbly” from 5 to 8 p.m. at local designer Stephanie Carter’s headquarters offering a rare insider’s glimpse into her stunning office, a special Judith March and DejaVu trunk show and party that promises southern flare, complete with live music from The Running of the Bulls, champagne served in Mason Jars, fried green tomato appetizers and other exciting surprises.

Friday, October 11:

The Seaside Style will offer “Sneak Peeks & Umbrella Drinks” from 11 a.m. to 1 p.m. at the Seaside Beach store in Seaside.  They will preview their Runway Show looks, serve umbrella drinks, and host a steel drum band! Courtney of the line “Bent by Courtney” will be in attendance with her beautiful jewelry.

Saturday, October 12:

The Alys Shoppe will host a trunk show from 9 a.m. to 3 p.m. with designers from: S.Carter Designs (Sarah Hovis/Designer)A.Barclay Scarves (Anna Sibley/Designer)Busy Bees Kids (Shannon Spotswood/Owner & Designer) Letarte Apparel (Ashley/Representative)Turkish T (Katherine Douglas/Representative) along with many specialty pieces and the opportunity to mix and mingle with designers from some of these lines.

Local designer Nicole Paloma will raise a glass with her "Fashion Toast" Trunk Show from 11 a.m. to 1 p.m. with signature spirits, giveaways, special Fashion Week discounts and the opportunity to shop her exclusive and limited designs shown on the SWFW runway. The Nicole Paloma Flagship Workspace is located at The Shops of Grayton in Grayton Beach and offers one of the area's only locally designed and sewn collections with true South Walton artistry.  

Snap Tweens will host a "Fall Festival Open House" from 1 to 3 p.m., premiering the newest style from Peace Passion Positivity bracelets. Guests will also glimpse Snap Girls Fall Collection for girls up to size 14/16 and receive complimentary photographs taken with purchases of  $20 or more.

Jewel Toffier, Coastal clothing and accessories for women, will host a trunk show with specials on Saturday from 1-3 p.m at both Seaside and Gulf Place locations.

Be sure to download the App for iPhone and Android as it will become the official SWFW App during festivities.  Details can also be found at