New fiscal year for Walton County TDC

As of Oct. 1, Walton County TDC entered in a new fiscal year. The last year has been promising with August reports of visitor spending up 27.31 percent over August 2012 and year-to-date spending up 12.72 percent overall.

With the beginning of a new fiscal year it is the beginning of the season for sponsored events in South Walton. While sponsorships have already been awarded for the 2013-2014 fiscal year, the 2014-2015 applications will be available in spring 2014. Sponsorships are awarded based on events falling in the fiscal year, Oct. 1 through Sept. 30.

Tresha Brown joins YOLO Board

Tresha Brown has joined YOLO Board as the company’s new marketing director. With nearly a decade of marketing and sales experience, Brown will lead the branding efforts of the bi-coastal standup paddleboard company from the Florida headquarters in Santa Rosa Beach.

“Tresha’s dedication, enthusiasm and creativity will be an asset to YOLO Board as we continue to grow our operations and reach,” said Jeff Archer, co-owner of YOLO Board. “Her vast experience promoting the hospitality and tourism industry both locally and nationwide will be an advantage for the company. We’re happy to welcome her to the YOLO Board family.”

“I am excited to join the YOLO Board team and look forward to supporting them in reaching the next level,” adds Brown. “They have built a superior platform and have an amazing and loyal following. Growing the brand identity will be an exhilarating challenge.”