Russell & Russell, the only full-service hospitality consulting firm based in Northwest Florida, has formed Russell Vacation Rentals, which began operating Nov. 1, 2013.

“The real estate market is in full recovery, and homeowners are in a better position to invest in their properties. With that investment comes a higher expectation from the vacation rental providers. We think the timing is right to offer a new alternative in the vacation rental market place,” said John Russell, a partner with Russell & Russell Consulting.

The new company brings a wealth of hospitality experience team to service vacation rental properties within the Miramar Beach area. The full-service company will offer personalized service for both owners and guests; sophisticated technology solutions including an in-house reservation system capable of booking specific units (guest rooms) and a sales platform based on integrated e-commerce and marketing strategies.

The parent company, Russell & Russell Consulting, is a hospitality management company founded in March 2012. It is owned and operated by two industry veterans with 60 years collective experience, who take a tag-team approach to the company’s deep roster of services. John Russell, formerly president of Sandestin Investments LLC, has served as general manager for Hyatt Hotels and Ritz-Carlton during his three-decade career. He primarily handles property management operation and financials. Scott Russell, formerly vice-president of sales and marketing for Sandestin Investments, LLC and vice president of global sales for Ritz-Carlton, focuses on building integrated sales and marketing strategies and mapping out the resources needed to drive top line results for their clients.

 “We look forward to offering the highest level of technical expertise while maintaining the personal touch that only a boutique property management company can offer,” John Russell said.

For more information about Russell Vacation Rentals or to make an appointment or speak with any member of our team, call (850) 417-7788 or toll-free at (888) 318-0022. To learn more about Russell & Russell Consulting, LLC, visit